Of course, the mathematical equation at work here is much more complicated than that. The golden ratio is probably best understood as the proportions 1:1.618. The golden ratio is a little more complicated, so we recommend you first read our guide to the rule of thirds if math isn’t your forte. Much like the rule of thirds, this mathematical concept can be applied to your graphic designs to make them more visually appealing to the viewer. They expressed this mathematical phenomenon with the Greek letter phi, but today, we call it the golden ratio-also known as the divine proportion, the golden mean, and the golden section. The Ancient Greeks were one of the first to discover a way to harness the beautiful asymmetry found in plants, animals, insects and other natural structures. Want to be on the same creative level as Leonardo Da Vinci, Salvador Dali and the designers of the Parthenon? They all have one simple concept in common.
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